Gone are the days, when you could easily get a payday advance loan only through physical lending companies. At that time they were very few. In the whole country there were no more than a few hundreds of them. Needless to say, their rates of interest were exorbitantly high as they did not have enough competition. These days the situation is different, but many people still believe in stereotyped image of a costly payday loan which was rather difficult to get: a person had to find the location of the storefront, fill the forms submit the documents and so on. However the powerful Internet tool has changed the situation dramatically: you can find a countless number of payday loan lending agencies offering their services online. As a result, these services became much cheaper as the competition increased immensely. Also, the main priority of the modern payday loan lenders is the comfort and satisfaction of their clients.